Local Businesses and Organizations need Location SEO Pages
Being from a more mature generation i remember the process of going through the yellow pages to look for business contacts. It was not just about the listing but also the location and size of the advert on the page. The bigger the better , all in the effort to capture the searches attention. Yellow pages (offline) has since died a slow and painful death for the owners. Why, because people are searching online for instant results and with the aid of mobile phones getting very geo-specific listings realtime. All very powerful stuff. Do you want to be part of this? Do you want this traffic?
A Single Local Specific Page could be all the difference
Local business need to focus in on local search for products and services. With that Google have an excellent portal that every local business should be part of in order to increase their visibility online. Given that Google owns roughly 90% of the UK search market it makes sense to be in a platform that will give your business the greatest opportunity for marketing success. GOOGLE MY BUSINESS is a great platform that enables your business to do just that. Long story short, it enables red pin listing to be shown pride of place for relevant service and location based searches. These are shown within the main search result as Local SEO Listing and within the map feature and highlight services, contact details as well as customer reviews. All features represent great opportunities for INCREASING your businesses local exposure.
Optimising your Local SEO PAGE and Google My Business Listing
I won’t go into the process of filling out the listing details itself as it is all quite explanatory within the Google portal. What i will say is local business websites only have a few pages within their site, please ensure your website homepage is as local and service centric as possible. Some tips for that below.
- Avoid complex or nested tables. Complex layouts are harder for users and Google’s algorithms to understand, and may not display correctly on mobile devices.
- Use a simple format, and don’t have overrides without schema.org markup. For example:
- Describe your opening hours as “Monday to Wednesday and Friday: 9am-5pm, Thursday 10am-4pm instead of “Monday through Friday 9am-5pm, except Thursday 10am-4pm”
- Say “Open 9am-12pm and 1pm-5pm” instead of “Open 9am-5pm but closed for lunch 12pm-1pm”.
- Ensure your web developer can wrap as much schema code around the organisation, name, address, and phone number. Once live it can be tested here with the rich snippets tool so as you can see what Google understand about your local page.
- Use common names and abbreviations. When describing the day of the week, use the complete name (“Monday”) or one of the common abbreviations (such as “Mo” or “Mon” for Monday).
- Use 24-hour format or specify AM/PM. The time format should be what’s customary for the location, either the 24-hour format (“15:00”) or specifying AM/PM (“3PM” or “9am”).
- Be explicit on the opening hours times. Instead of saying “open from 11am to close”, or “open from 11am till dusk”, say “open from 11am-11pm” since the closing time isn’t immediately obvious otherwise.
- Split off each department separately. If a service or department available at the location has different information (e.g. a different phone number or different opening hours), split off the department into its own section to display the information.
With all this optimised relevance also ensure your Google listing is pointing to your homepage as this will give the most relevance in favour of the listing.
Hope this all adds value, you can refer to this Google guide for optimising your local webpage for the best chance of being seen with your little red pins.
Hope this all adds value. Enjoy being busy 🙂