Colour Design Optimisation for Graphic Design

Optimised Colour Design for the Beginner

Video Transcript….

Hi, there guys. I want to talk to you today about Colour Optimised Design.

In keeping with the general theme of the web, it’s all about optimising a theme, with the right colours in mind that will give first impressions to your users that will leave a lasting impression, as well.

In this instance, I’ve created my WordPress theme and as with other Drupal, Dream-Theme, you can go out there, and you can actually just buy themes straight off the shelf. But a lot of these themes actually give you the chance to customize the colour variations within the themes themselves.

This is what I found challenging, because I want to, ultimately you want to add your own style to anything that you do, and that’s totally understandable. But, I don’t really have the experience as a designer, to know what colour combinations work best, to deliver that user experience.

So, got onto a website called Adobe Kuler, K-U-L-E-R. Fantastic website for straightaway, just getting colour swatches, and colour palettes that work great in combination. You can go there. They’re designed by designers who, obviously, have that experience, so you’re mad not to sort of use their resource and their user experience to your advantage.

You get, generally there’s a five swatch palate variation within each theme, and you can take that away, and use those colour combinations, which will naturally work well, and apply that to your theme on your website. You can use this as a base colour range to set your whole style, your website, and it’s invaluable. It’s brilliant in every sense of the word.

I guess, like all things on the web that need to be optimized, we have PPC optimisation, we have search engine optimisation, we have conversion optimisation. So, in this instance, I’m talking about colour design optimisation, and it’s something you really need to do. You need to have a website that, upon first impressions, really engages with that user, catches their eye, has a strong identity, and a strong feel to it, and the best way to do that is, well, it’s obviously, a graphical design layout, is through the use of colours.

I recommend this site, Adobe Kuler. By all means, check it out, and I hope it goes a long way to helping you optimize your site for a coloured theme.

I have chosen to go for a simply colour theme here using the Neutral Blue palette. What i might do in the future is split test different colour themes from the good to the bad to see if colour has any impact on interactions amongst users.