If you can address your Technical SEO issues in-house, you will be well on your way to gaining some valuable wins on the organic landscape.
A man walks into a doctors surgery and says “Doctor I am having trouble with my knees, I need to be able to run faster and i need you to repair my Anterior Cruciate Ligament (ACL) Injury.” So the doctor takes his word for it, books the surgery and preforms the operation straight away. The results are not conclusive. Who do you blame? Does this process even sound right?
This is what is common in the SEO world. All to often site owners will come to SEO agencies or consultants and say nothing more than i want more links to my site. Using the analogy above, i hope you can understand why we as SEO practitioners think it is crazy in all instances. As in the example of the doctors surgery, the first thing that needs to be done and should be done is a full appraisal of the patient, in this case the website. I have seen too many cases to ignore the value of a technical SEO audit in the first instance. Massive gains can be achieved from simple technical fixes.
To give you any example of technical recommendations making a difference i have highlighted a clients SEO visibility timeline. SEO visibility represents the organic search visibility for a domain over time. It is made up of a domain’s ranking keyword search volumes and positions. What this graphs shows is a series of peaks and troughs, all related to technical faults and fixes affecting the site. You can see the impact technical issues can have on a site, pretty conclusive.
As a reference for Technical SEO issues, Moz have just released a 2015 Technical SEO Guide. It is very comprehensive, so rather than try and better it i am just going to link to it. Please review it as it is the best around. http://moz.com/blog/technical-site-audit-for-2015
Given the length of the guide you will see that there are quite a few elements to technical SEO. Hopefully this will give you more of an insight to the array of issues that need to be reviewed. I suggest you work your way through this and address what elements you understand and what ones you don’t. The ones you understand proceed to fix accordingly in-house and the other please consult your local SEO manager for advice.
As normal, before any of the changes are done, benchmarks should be established to measure the final results related to the improvements.
Get to it.
Hi, there guys. I want to talk to you today about Colour Optimised Design.
In keeping with the general theme of the web, it’s all about optimising a theme, with the right colours in mind that will give first impressions to your users that will leave a lasting impression, as well.
In this instance, I’ve created my WordPress theme and as with other Drupal, Dream-Theme, you can go out there, and you can actually just buy themes straight off the shelf. But a lot of these themes actually give you the chance to customize the colour variations within the themes themselves.
This is what I found challenging, because I want to, ultimately you want to add your own style to anything that you do, and that’s totally understandable. But, I don’t really have the experience as a designer, to know what colour combinations work best, to deliver that user experience.
So, got onto a website called Adobe Kuler, K-U-L-E-R. Fantastic website for straightaway, just getting colour swatches, and colour palettes that work great in combination. You can go there. They’re designed by designers who, obviously, have that experience, so you’re mad not to sort of use their resource and their user experience to your advantage.
You get, generally there’s a five swatch palate variation within each theme, and you can take that away, and use those colour combinations, which will naturally work well, and apply that to your theme on your website. You can use this as a base colour range to set your whole style, your website, and it’s invaluable. It’s brilliant in every sense of the word.
I guess, like all things on the web that need to be optimized, we have PPC optimisation, we have search engine optimisation, we have conversion optimisation. So, in this instance, I’m talking about colour design optimisation, and it’s something you really need to do. You need to have a website that, upon first impressions, really engages with that user, catches their eye, has a strong identity, and a strong feel to it, and the best way to do that is, well, it’s obviously, a graphical design layout, is through the use of colours.
I recommend this site, Adobe Kuler. By all means, check it out, and I hope it goes a long way to helping you optimize your site for a coloured theme.
I have chosen to go for a simply colour theme here using the Neutral Blue palette. What i might do in the future is split test different colour themes from the good to the bad to see if colour has any impact on interactions amongst users.
To laugh often and much to win the respect of intelligent people and affection of children.
To earn the appreciation of honest critics and endure the betrayal of false friends.
To appreciate beauty, to find the best in others.
To leave the world a bit better, whether by a healthy child a garden patch or redeemed social condition.
To know even one life has breathed easier because you have lived.
This is to have succeeded.
-Ralph Waldo Emerson-
This is all I want
I first came across biltong when i was travelling through Africa. It was initially when i got into Namibia, then more so in South Africa that i really grew to love it. At the time it was all game biltong and i think by the time i had left the southern tip of the African Continent i probably had consumed a small springbok. I loved everything thing about it, the textures, the flavours and the actual physical process of trimming strips of a whole biltong stick just so you could eat it.
Fast froward 10 years and fate would play its hand where i opened up a couple of butchers shop in England. Whilst we were very much the convential English butchers shop, i am not English and i wanted to introduce other meats to my customers. Given my South African memories it was something i was excited to pursue. From that i dabbled in all meats South African. Long story short, i was making Droewors, Boerwors and Biltong for customers and other South African Deli’s around the South of London. At one stage we knocked out 1000kg of sausage within a single week.
Over the years I have had multiple conversations on had to make Biltong, i got sick of telling the same story. This is the reason why i decided to make this video series on making Biltong. Believe me nothing is better than eating your own home made Biltong. Go through all the videos then have a go yourself. This is just my recipe on how to make biltong, it is not the right way nor is it the wrong way, it is the way that worked for me. Have a play yourself. Hope you enjoy it.
To get started now go to Video 1 for the Biltong Video Tutorials.
Hi there, my name’s Daryl, from Biltong Solutions. What we’re trying to do in this video, if you like, is just put together a very simple video guideline on how to make biltong or boerewors or droëwors products. Simple as that. I meant, it’s raw, a bit like our meat. The video it’s very amateurish, but this is it. It’s just purely as a demonstration on how to do it. We want you to go away and do it and enjoy it.
Clothes for instance, it’s freezing outside. We’re in England, and have had some of the coldest winter weather forever. So yeah, thus the scarf, the hat. Great for making Biltong and all that because all your meat stays cold, but anyway apart from that.
So all we’re going to do really in a series of videos is we’re going to give you guidelines on how to make dry boerewors, which is one style of South African products. Biltong is another one, and then we have droëwors, and that’s it really.
And then, all we’re going to do is break it down into each individual product, show you how to do it. You take from it what you want. Do it our way, do it your own way, do variations of both. Just we want you to do it, enjoy it, and go from there. And we’ll talk to you in the next video.
Okay, thanks. Bye.
Right enjoy the Tutorials. Get started with how to make biltong spice.