Being from a more mature generation i remember the process of going through the yellow pages to look for business contacts. It was not just about the listing but also the location and size of the advert on the page. The bigger the better , all in the effort to capture the searches attention. Yellow pages (offline) has since died a slow and painful death for the owners. Why, because people are searching online for instant results and with the aid of mobile phones getting very geo-specific listings realtime. All very powerful stuff. Do you want to be part of this? Do you want this traffic?
Local business need to focus in on local search for products and services. With that Google have an excellent portal that every local business should be part of in order to increase their visibility online. Given that Google owns roughly 90% of the UK search market it makes sense to be in a platform that will give your business the greatest opportunity for marketing success. GOOGLE MY BUSINESS is a great platform that enables your business to do just that. Long story short, it enables red pin listing to be shown pride of place for relevant service and location based searches. These are shown within the main search result as Local SEO Listing and within the map feature and highlight services, contact details as well as customer reviews. All features represent great opportunities for INCREASING your businesses local exposure.
I won’t go into the process of filling out the listing details itself as it is all quite explanatory within the Google portal. What i will say is local business websites only have a few pages within their site, please ensure your website homepage is as local and service centric as possible. Some tips for that below.
With all this optimised relevance also ensure your Google listing is pointing to your homepage as this will give the most relevance in favour of the listing.
Hope this all adds value, you can refer to this Google guide for optimising your local webpage for the best chance of being seen with your little red pins.
Hope this all adds value. Enjoy being busy